WHAT IS PRODUCT MIX AND IT’S DIMENSIONS

Meaning of Product Mix: Product Mix is basically the total varieties which the firm sells for final consumption. Some firms may sell only one product while other may sell their products in bulk amount. Fpr example, LG’s Product Mix includes Mobiles, Television. Refrigerator, etc. Product Mix mainly consists of Product Line. Product Line is s a group of products

WHAT IS NEW PRODUCT DEVELOPMENT

Meaning of New Product : New Product is the new brand which the firm develops or creates through its own efforts, innovations, techniques and research. New Product Development is the term used to describe the complete process of bringing out the new product into the market for use by the customers. A product is something which is offered

WHAT IS A PRODUCT & PRODUCT LIFE CYCLE (PLC)

A product is anything offered to the market to satisfy the desire, need and wants including goods, services, properties, events, people, information, etc. for final consumption. There are different product levels such as: Core Product which includes core benefit and services. Actual Product which includes features, brand name, package, quality, etc. Augmented Product which includes warranty, delivery, credit, after-sale

MARKETING MANAGER & ROLE OF MARKETING MANAGER

Meaning of Marketing Manager : Marketing Manager is the one whose primary task is to properly manage the marketing resources and its business. Marketing Manager can be responsible for a particular product or a brand. He can be a General Manager who is responsible for a several items of products and services. Marketing Managers are responsible

KEY TERMS USED IN MARKETING

Today we will discuss about the key terms used in marketing. Although, marketing itself has certain meanings and definition, but it consists of many key words which we do on daily to daily basis. Marketing is a very wide field and so its key words. Marketing starts from a small process and then go through

Classification of Fast Moving Consumer Goods (FMCG)

Fast Moving Consumer Goods are those goods which are used for daily consumption. Some of them are cheap while others are expensive also. Fast Moving Consumer goods are classified into two categories such as: Consumer Product and Business Products. These again are sub-categorized which we will be discussing. Classification of Fast Moving Consumer Goods (FMCG)

How to Speak English Fluently

How to Speak English Fluently : Language is one of the most important ways people can express themselves. Every country and state has its own language. We cannot speak each and every language, but English is one such language which is spoken in every state and country. Is your English not good? Are you not fluent

Positive Communication Tips

Positive Communication Tips The ability to communicate in a well behaved manner is important in every relationship, work and education. Positive side of communication is reflected by your way of talking, way of reacting towards others, way of behaving, etc. Every now and then we have to communicate with many people. The only thing we

Famous Social Networking Websites & Founders

Famous Social Networking Websites & Founders : Celebrities are often used as a role model, inspiration, affecting how we dress, we talk, we carry ourselves, how we behave and keep our attitude, where do we go, etc.  Social Networking has been found all over. It is the platform for connecting people from different states, cities and

How To Improve Non-Verbal Gestures | Communication skills

Non Verbal Gestures : Communication plays a very important role in both our professional and personal life. Whether verbal or written or non-verbal communication, all are important in conveying messages. Non-verbal communication and gestures communicate a lot and make up a small percentage of our interpersonal communication. Non-verbal communication is neither verbal nor written. It is done